Are you a driven and curious sales professional with a passion for food innovation and sustainability? Do you want to be part of a fast-growing company offering the market something truly unique? At cReal Food, you’ll help reshape the food industry with a functional and sustainable ingredient unlike anything available today.

ABOUT THE ROLE

As Sales Manager at cReal Food, you’ll play a key role in expanding our customer base, starting in Sweden and gradually extending into other Nordic markets.You’ll be responsible for identifying and developing new business opportunities with food manufacturers in categories like dairy, culinary, ice cream, snacks, and savoury.

You’ll be part of a close-knit and ambitious team, working side-by-side with applications experts, sales support and logistics functions and reporting directly to the CEO. With their full-scale production now up and running in Bjuv, this is your chance to help bring a revolutionary oat-based ingredient to market—at scale.

Your responsibilities will include:

• Prospecting and acquiring new B2B customers across Sweden
• Managing the full sales cycle—from first contact to final deal
• Collaborating with internal teams to tailor solutions and support clients
• Representing cReal at trade shows and industry events

ABOUT YOU

We’re looking for a proactive and self-driven individual with strong experience in functional food ingredients. You have a proven ability to sell value and know how to build a market through innovation, technical understanding, and strategic partnerships. You come with an established network in the industry, enabling you to hit the ground running and open doors from day one.

You are likely to have:

• Extensive sales experience in the food industry — with a clear focus on functional or specialty ingredients
• A strong commercial mindset and a proven track record in new customer acquisition
• A collaborative and entrepreneurial spirit, with the ability to turn innovative concepts into real opportunities
• An existing network of decision-makers within food manufacturing across Sweden and ideally the Nordics
• Fluency in both Swedish and English – ideally also more Scandinavian languages
• Willingness to travel (approx. 50%) across Sweden and, over time, the Nordics - you will probably be based at your home office when not travelling

CONTACT

Does this opportunity sound interesting and align with your experience and ambitions? In this recruitment process cReal Food cooperates with Committo. For more information and/or for applications, contact Linda Samuelsson at linda.samuelsson@committo.se or +46 702 16 37 52. As interviews and selection are conducted on an ongoing basis, we kindly ask you to submit your application as soon as possible. We look forward to hearing from you!

ABOUT CREAL FOOD

cReal Food is a B2B supplier of nutritious and sustainable oat-based food ingredients that help create food products with uncompromised taste. With over 30 years of R&D, we have developed proprietary processing expertise that transforms locally grown oats into ingredients with unique functionality and nutritional profile. Our gentle processing technology —using only oats and water—preserves the full nutritional value of the oat, including fibres, proteins, and beta-glucans. The result is versatile ingredients used across a wide range of applications, from ice cream and yoghurt to extruded snacks and bakery. At cReal Food we are on a mission to enable the creation of future foods that are sustainable, nutritious, and never compromise on taste.